Have you ever been affected by a color? Or haven’t you noticed that yet? Your gut is telling you about the psychology of colors and how they help you! You only have to listen carefully and use colors in your own benefit. Take a look at some more details in this article.
Colors strongly affect your mind and force you to react positively or negatively, encourage you to action or soothe you. Colors are, in fact, emotions. People associate colors with feelings, as they make people feel in a certain way. Bright colors can make a person happier, dark ones can make them sad.
People from different businesses and industries use colors to manipulate people’s emotions. For example, if a director wants people to feel blue, he literally uses blue toned colors like purple, gray, blue etc. People in the marketing industry also use colors to manipulate with the spectators. When you think about white and red, you immediately think of a popular drink, right?
People use colors as a communication device through their clothes. If a person is going to a meeting, they would use dark tones because they signify formality and professionalism. If somebody is going a date, mostly women, they unintentionally put on something red or bright. Colors may help you, if you use them wisely.
Yellow represents light and gold. It’s better to wear yellow when you want to express happiness, wealth, power, abundance, strength and action. However, researchers consider it one of the most ambiguous colors, as it also represents envy, anger and betrayal. The excessive presence of yellow can irritate a person.
Orange is associated with enthusiasm and action. Again, another great vibrant color. It is said that orange makes a person more attractive because it can also be related to lust and sensuality, to divine and exaltation. Wear orange to work when you need to feel very energized and ready for the day! In the world of political marketing, there is the belief that orange is the most optimistic color of all.
Red is associated with stimulation, passion, strength, revolution, virility and danger. Probably, this has a lot to do with the fact that red is the color of blood, which we also associate with a certain notion of vitality, aggressiveness and extreme sensations. Red is known to be one of the colors with greater consensus among the experts.
Red is a very provocative color and attracts the viewer’s attention right away. Matadors use red to provoke the bull and make him charge towards him, as animals react negatively on it.
Red can be provocative at times, but it’s an excellent choice when going out with your friends or some formal occasion. Red makes you feel like a star – and makes you feel more attractive, too.
Blue is the color of sky and water, and represents tranquility, freshness and intelligence. Wear blue when you’re feeling really fresh, or you want to seem more like an expert. In the world of marketing it is used in many logos like Facebook or Twitter. It is an elegant and corporate color, one of the most used by companies. It conveys confidence and purity.
Green represents youth, hope and new life, but it also represents action and ecology. Interior decorators agree that a room painted with a soft green color encourages relaxation and well-being. There is a lot of green around us – and we’re grateful for that! Green doesn’t compliment all the skin color types, but you can use it in details, or accessories.
Purple is of high value in the marketing world, as it represents sophistication and elegance. Some people feel like royalty when they wear purple clothes. In addition, this color is usually associated with mystery, nostalgia and spirituality. It is a color widely used in anti-aging products, precisely because of the touch of glamour it gives off.
This color reminds everybody of princesses, childhood and spring flowers. Pink is a color with a few bounded attributes: it is the color of sweetness, delicacy, friendship and pure love. Wearing pink makes you feel so feminine and delicate! Not to mention here the wonderful glow it gives to your skin color – give it a try!
Gray has somewhat different connotations depending on the culture. While some people perceive this color as indeterminacy or mediocrity, the experts in color psychology give it a different meaning: peace, tenacity and tranquility. Gray can make you feel depressed a little bit, that’s why many people avoid it. It can be combined with another more vibrant color. Nevertheless, grey is a good choice in interior design.
Black has negative connotations because it is associated with death, evil or destruction. In ancient Egypt, however, it represented fertility and growth. Because of its relation to darkness, black symbolizes mystery and the unknown. In the world of fashion, black is the color of elegance, formality and sobriety. Even though it’s a very dark color, everybody agrees that black clothes look very fierce and sophisticated. Depending on the material, they can make you look a mysterious fashion star.
Again, colors are very important to cultures. One culture can connect a color with something positive and the other might connect it with something negative. For example, in a lot of cultures people wear black at funerals because it represents death and grief. In Africa, people connect the color black with something wise and powerful.
Everybody has a different taste and style. Colors do trigger emotions within us and in other people. Color also depends on the situation. That’s why you need to be careful when you choose what you are going to wear. Use colors to express yourself or to get them help you.
What is your favorite color – and why? Does it express your true self?